Many existing Google Ad customers may not be aware of some of the new smart bidding practices which are now available to them as part of the latest rollout and recent developments within Google Ads.
The Google Ads platform can now provide a range of smart bidding options which enable you to generate a greater level of clicks or conversions into your business for potentially a lower cost.
We were delighted to be one of the Digital marketing agencies to be awarded the new Google Digital Marketing Champions Badge back in March 2020.
A number of people within our team successfully completed the smart bidding certifications set by Google and attended the Google HQ in London back in March.
We have the knowledge, expertise and experience to specifically taylor a campaign for you with the aim of generating a lower cost per conversion (often referred to as the cost per acquisition or CPA), and whether you are a veteran of using Google Ads or are completely new to Google Ads or digital marketing, we’d love to help you move forward.
We are happy to set up carefully orchestrated experiments within a Google campaign where a certain percentage of your budget can be channelled towards a marketing experiment, this allows part of your current campaign to continue on the current bidding structure whilst allowing another percentage of your campaign to run on smart bidding.
This allows you to compare the cost per acquisition from your previous bidding strategy compared to smart bidding and in many cases we are seeing spectacular results from Smart Bidding.
Feel free to get in touch if you would like to chat about smart bidding and to see how this could positively impact your business.
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